Get to Know- Amashika Lorne
BIO | CAREER | BOOK | IMPACT
Who is Amashika Lorne
If you’ve been paying attention to media, communications, and cultural education in Jamaica, then the name Amashika Lorne has likely come up more than once.
And that’s not by accident.
Amashika Lorne is a Jamaican communications strategist, project manager, media personality, and author known for building impactful campaigns, shaping narratives, and executing ideas that connect culture, education, and visibility.
As a leading communications strategist in Jamaica, her work goes beyond theory—she operates at the intersection of influence and execution, where ideas don’t just sound good, they get done.
Strategist
Author
Educator
Advocate
Early life & foundation
The story of Amashika Lorne begins in the hills of St. Andrew, Jamaica, where she was raised in a close-knit household alongside her parents and seven siblings.
Family played a central role in her upbringing. Weekends were grounded in connection—especially Sunday dinners, where everyone gathered at the table. Alongside this strong family structure, she was actively involved in sports and extracurricular activities throughout her school years.
From an early age, Amashika Lorne excelled academically while participating in a wide range of activities that helped shape her discipline, teamwork, and leadership skills. These early experiences laid the foundation for her ability to collaborate, lead, and perform in dynamic environments.
More importantly, they shaped her mindset.
She developed a strong belief that her opportunities were not limited by her environment—that she could think globally, aim higher, and create her own path.
She later earned a Bachelor of Science in International Relations from the University of the West Indies, Mona in 2015, strengthening her foundation in global communication, strategy, and international perspective.
Career: Strategy, Media & Execution
Amashika Lorne has built a reputation as a project manager in Jamaica and communications expert who doesn’t just participate in projects—she leads them.
Her career spans multiple disciplines, including:
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Project management for large-scale and national initiatives
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Public relations and communications strategy in the Caribbean
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Media and television hosting
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Brand strategy and campaign management
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Experiential marketing in the Caribbean
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Television production
She is the founder of Amashika & Associates Limited, a communications and project management company that supports brands, organizations, and national initiatives in bringing ideas to life with structure, clarity, and measurable results.
As a public relations consultant in Jamaica, what sets her apart is her ability to balance both visibility and backend execution.
Many professionals specialize in one area—either communication or management. Amashika Lorne operates at the intersection of both, ensuring that strategies are not only compelling but also successfully delivered.
This combination has positioned her as a trusted partner for organizations seeking campaign management in Jamaica and across the Caribbean.
Author: Chat Tu Mi & Colour
Amashika Lorne is also the author of Chat Tu Mi & Colour, a culturally rooted Jamaican children’s book and workbook designed to preserve and celebrate Jamaican language through creative expression. It was first published and released in October 2019.
This 44-page interactive workbook introduces children to Jamaican proverbs and expressions in a way that is engaging, educational, and accessible—making it a standout among Caribbean children’s books and books that teach Jamaican/Patois and the official writing system for Jamaican.
Beyond the book itself, the project has grown into a platform for cultural engagement.
The impact of Chat Tu Mi & Colour continues to expand:
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Reaching over 1.5 million readers
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Used as a cultural education tool for children
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Supporting conversations around Jamaican language, identity, and heritage
This positions the book as more than a product—it is a leading example of cultural education for children in the Caribbean.
Beyond the book itself, the project has grown into a platform for cultural engagement.
Through partnerships and activations, Amashika Lorne has worked with organizations such as:
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St. Andrew Preparatory School - Read Across St. Andrew’s Prep Day
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Jamaica Manufacturers and Exporters Association
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Jamaica Food and Drink Festival
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Butterkist under Massy Distributors Limited
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D&G Foundation
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PediaSure under CariMed Limited.
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Sagicor Jamaica
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Reggae Month Secretariat
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Jamaica Observer Limited in Kingston, Jamaica
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Caribbean New Weekly in South Florida
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Jamaica Constabulary Force
Expanding Impact: Aunty Ama
Expanding on the success of her book, Amashika Lorne created the Aunty Ama platform—an initiative focused on children’s development in the Caribbean through creativity, cultural awareness, and confidence-building.
Through programs such as:
Create With Aunty Ama
Colour With Aunty Ama
She delivers creative programs for kids in Jamaica that go beyond traditional learning.
These experiences are designed to encourage expression, strengthen identity, and build confidence in children while connecting them to their culture in meaningful ways.
This work reflects a broader mission:
To create platforms that support confidence building for children and long-term cultural impact.
Awards & recognition
The work of Amashika Lorne has been recognized across multiple areas, including cultural impact, professional excellence, and environmental advocacy.
Her awards include:
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Francis “Paco” Kennedy Champion of the Environment Community Award (2015)
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Commonwealth Points of Light Award
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Posh Icon Woman Award (2024) for Cultural Promotion and Preservation
These recognitions reinforce her role as a leader in cultural promotion in Jamaica and across the Caribbean.
They also reflect a consistent theme throughout her career:
Work that is both visible and meaningful.
Let’s Create Impact Together
Ready to execute your brand's vision? Whether you're looking for a strategist, project manager, or media personality, I invite you to connect and explore how we can work together.